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Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing
Sep 08, 5:00AM
The Internet has been the most disruptive vehicle in modern memory, from buying shoes to connecting with friends. The profession of marketing was no less transformed over the last two decades. Marketing has evolved from rules of thumb to data-driven decisions with the adoption of lean. Danielle Morrill, co-founder of Referly, says "Growth hackers are questioning and challenging marketing as we know it today."Uber CEO Travis Kalanick Is Going To Keep Up The Disruption At Disrupt SF
Sep 08, 3:36AM
You might have heard of Uber and its quest to transform the way we transport ourselves from one place to another. You might have also heard that the company has faced some challenges along the way, challenges to which it didn't and still doesn't flinch. You also also might have heard that the company now faces some stiff competition, and is making adjustments accordingly. Disrupt! (We love that word.)Ad Tech Team Up: Clever On Demand Acquires AudienceFUEL And Will Use Its Name
Sep 08, 3:14AM
Clever On Demand, a company whose technology allows publishers to manage multiple ad networks, has acquired AudienceFUEL, a publisher-to-publisher marketing platform (more on what that means in a second). The price of the acquisition wasn't disclosed, but the combined company will do business as AudienceFUEL (which does seem like the better name). Clever On Demand founder and CEO Troy McConnell will serve as CEO, while AudienceFUEL CEO Al Silverstein will be president and chief revenue officer. And as part of the deal, Active International has made an additional investment in AudienceFUEL.Uber Wants To Offer A Low Cost Option In All Of Its Markets
Sep 08, 2:28AM
As we've chronicled, the folks behind Uber definitely have some balls. That's why this standoff between the New York City Taxi and Limo commission and the Bay Area-based startup is so fascinating. It reminds me of a very well-worn saying in startup land: "Ask for forgiveness not permission." The NYC TLC has some sort of existing contract with Verifone and others for its current payments processing system, which precludes Uber Taxi from functioning as intended in its New York launch. Uber Taxi, in addition to UberX, is one of Uber's lower cost options and makes the company more competitive with peer-to-peer transportation upstarts like Lyft and Sidecar.PrePay Mobile Payment App Begins Shutting Down On December 31st
Sep 08, 2:02AM
I hope PrePay users read their email closely. Otherwise they may have missed the alert that the I/O Ventures-backed merchant loyalty and payment app is closing down and any prepaid credit will evaporate at the end of the year. PrePay got you discounts at local businesses by paying up front. You could get $100 of credit for $75 at your laundromat. But no more. You can't buy credit or add recommendations anymore, and the whole service will go dark on New Year's Eve.As ARM-Based Devices Take Over, Intel Cuts Its Sales Forecast For The Rest Of The Year
Sep 08, 1:09AM
Intel announced today that its sales for the third quarter will be lower than expected due to a decline in demand. Intel microprocessors use the x86 architecture found in most PCs and Macs today. Instead of $14.2 billion, Intel now anticipates $13.8 billion in revenue. It is not due to competition as AMD faces the same problem. Even more important, that decline demonstrates once again that a major shift is occurring in the personal computer landscape. Even though the iPad and other tablets were quickly tagged as a content consumption device, companies such as Apple quickly realized that tablets were canibalizing computer sales.Fly Or Die: Amazon Kindle Fire HD
Sep 08, 12:53AM
The Kindle Fire HD is a big deal. Big. It has rather excellent specs — a 1280x800 7-inch display, TI OMAP processor, dual stereo speakers, and dual-antennae Wifi (with MIMO) — and it comes at a ridiculously low price: $199.Silicon Valley's Mobile Accelerator Tandem Capital Reveals Its Latest Batch Of Startups
Sep 08, 12:51AM
Tandem Capital, the Silicon Valley startup accelerator that focuses exclusively on early-stage mobile businesses, is today revealing the six companies that are participating in its most recent batch. The seed fund and accelerator raised its second, $32 million fund in June, which it uses to offer $200K convertible notes (in exchange for 10 percent equity) to the startups participating in its accelerator. Like other accelerators, Tandem works closely with its startups on everything from strategy to product design and marketing, offers free work space and daily meeting.Dyson's New DC44 Is The Halo Plasma Pistol Of Home Vacuums
Sep 08, 12:14AM
We've covered Dyson fans and vacuums for years now, being constantly amazed at the utility and wild designs that come out of James Dyson's wee English workshop. He makes things that suck and blow and his latest, the DC44 "digital" vacuum sucks with the best of them. The DC44 is a hand-held vacuum that essentially replaces the DC31 and adds a few tricks to the hand-held magic show. The DC44 has a number of attachments, including a long "motorized floor tool" that allows you to extend the handheld's reach all the way to the floor.An Interview With CODE2040, A Non-Profit Out To Diversify Silicon Valley
Sep 07, 11:31PM
I had a chance to discuss an amazing new non-profit program called CODE2040 with one of its founders today, Laura Weidman Powers. The mission of this program is to bring diversity to Silicon Valley by bringing in talented minorities who are in school to Silicon Valley for the summer, mentoring them and find inhem positions with companies. The non-profit is the brain-child of Tristan Walker, current EIR at VC firm Andreessen Horowitz, and formerly of foursquare. The list of board members and mentors are nothing short of impressive.Plympton Is A Studio For Serialized Fiction, And Yes, It's Collaborating With Amazon
Sep 07, 11:26PM
So Amazon launched a new publishing program called Kindle Serials yesterday, but it's not the only company with serialized fiction on its mind. In fact, three of the eight Kindle Serials launch titles were created in collaboration with a new startup called Plympton. The company was founded by Jennifer 8 Lee (former New York Times reporter, author of The Fortune Cookie Chronicles) and Yael Goldstein Love (author of em>The Passion of Tasha Darsky).VEVO's New iPad App Adds Personalized Playlists, Social Sharing & Continuous Playback
Sep 07, 11:24PM
Earlier this year, VEVO unveiled a huge new redesign, adding continusous playback and social features designed to get more people engaged when watching its music videos. And while it made that experience available on its website and on its Xbox Live app, there was one device clearly missing -- the iPad. Well, it just released an updated version of its iPad app, making a lot of the same features available, as well as a few more that have not yet made it to other platforms. I got a chance to get a walkthrough of the app from VEVO SVP of Product Michael Cerda in the company's brand-new San Francisco development office today -- more on that later -- and the thing is pretty slick. The first thing that you'll notice when you open the app is a rotating carousel of featured artists that, when clicked, brings you directly to videos by those artists.Next iPhone Will Reportedly Be Compatible With LTE Around The World
Sep 07, 10:43PM
Apple's new iPhone, which the company is set to unveil next Wednesday, will have better worldwide support for LTE than the latest iPad, according to a new report from the Wall Street Journal. While the iPad supports LTE spectrum bands used only in the U.S. and Canada, the new iPhone will apparently work with multiple bands, making it compatible with networks in Europe and Asia as well. The WSJ's sources don't believe that the new iPhone will manage to be compatible with all worldwide LTE networks, however. That's not surprising, given that there are aas many as 36 LTE bands around the world, many more than there are for 3G, according to International Data Crop. analyst John Byrne speaking to the WSJ. Making a single device that with the radio antennas required to work on a variety of networks is difficult, but Apple has already pulled off a similar feat with the iPhone 4S.Germany's Former First Lady Sues Google For Defamation Over Autocomplete Suggestions
Sep 07, 10:31PM
When you search for "Bettina Wulff" on Google, the search engine will happily autocomplete this search with terms like "escort" and "prostitute." That's obviously not something you would like to be associated with your name, so the wife of former German president Christian Wulff has now, according to Germany's Süddeutschen Zeitung, decided to sue Google for defamation. The reason why these terms appear in Google's autocomplete is that there have been persistent rumors that Wulff worked for an escort service before she met her husband. Wulff categorically denies that this is true.The RAZR M, Motorola's Clever Answer To The $99 iPhone 4S
Sep 07, 9:52PM
Motorola unveiled the new RAZR family at a big media gala in early September. The company proudly rolled out the supercharged RAZR HD and RAZR HD MAXX. The $99 RAZR M stole the show. The 4.3-inch RAZR M LTE packs a lot of the same goods as its larger counterparts. For just $99. And the M is available now as the others will be released later this fall. Here's the thing: this is Motorola's best answer to the iPhone yet. Apple will introduce the new iPhone next week. It will likely sell for the bargain price of $199, pushing the current model, the iPhone 4S, down to just $99. The 4S still has one of the best cameras, and consumers love Apple's iOS ecosystem. At just $99, the iPhone 4S will dominate most budget Android handsets. That's why the RAZR M is available now and why it stands a chance. This is a great phone at a great price.Loic Le Meur Tells All About Seesmic's Long And Winding Road To An Exit [TCTV]
Sep 07, 9:09PM
Loic Le Meur, the French entrepreneur who moved to Silicon Valley to found Seesmic back in 2007 and led it through to its sale to Hootsuite this week, has taken a long and winding road to this most recent success. Over the past five years Le Meur has changed the business direction of Seesmic more times than he can remember, moves that have led him to be pegged by some as the "king of the pivot."You Asked For It: The Android TechCrunch App Is Finally Here
Sep 07, 8:28PM
When we launched our iPad app (to much fanfare) you all asked us when the Android version was coming. We finally have an answer: Right now. It's real and it's spectacular. The new app, built by the excellent AOL team led by David South, is a nice port of our current iPad with lots of comment control, CrunchBase integration, and fancy, auto-resizing images. The app connects our blog content with live Internet reactions as well as some amazing functionality centered around CrunchBase data. You can also just view Gadgets and Mobile content with one click and an offline mode will cache content for the road.Why You Should Come To The Disrupt SF Hackathon
Sep 07, 8:06PM
Editor's note: This is a guest post by Bryan Schreier (@schreier), Dropbox's board member and partner at Sequoia Capital. Sequoia is an investor in Dropbox, Evernote, Stripe, Tumblr, Instagram and Airbnb and a TechCrunch Disrupt Partner. Everyone follows the mainstage events at Disrupt, and with good reason. Who can forget Heather Harde recovering the missing check for Mint at TechCrunch 40, David Sacks and Yammer winning TechCrunch 50, pretty much every Arrington interview, and most of all, the many impressive founders who've marched their companies across the Battlefield over the years. My favorite moment was watching Drew Houston and Arash Ferdowsi introduce Dropbox to the TechCrunch community back in 2008. It was a powerful springboard and well worth the time we invested preparing.Gillmor Gang 09.07.12 (TCTV)
Sep 07, 8:01PM
Gillmor Gang - Danny Sullivan, Robert Scoble, Kevin Marks, John Taschek, and Steve Gillmor. Recording live at 1pm Pacific.Silly. Frivolous. Yes, DrawChat is a Chat App With Sketching.
Sep 07, 7:48PM
What do you do after you spend years working on very serious, infrastructure problems supporting Gmail and literally hundreds of millions of users globally? You build a drawing app. Or at least that's what Gabor Cselle did after he stopped being an Android and Gmail product manager, following an acquisition into Google two years ago. He and co-founder Jeremy Orlow had been working on Gmail and Chrome respectively. "We just wanted to do something fun. Something that would make our friends smile and feel really lightweight," Cselle said. "This is the simplest idea that we could come up with. We literally were just like: What is something that will delight people?" So they created DrawChat.If at any time you'd like to stop receiving these messages, just send an email to feeds_feedburner_com_techcrunch+unsubscribe-hmdtechnology=gmail.com@mail.feed2email.net.
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