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Marketing Lessons Startups Need to Learn from Google's Project Glass Concept Video
May 19, 2:00PM
You may have seen it by now…Google's concept video about its new Project Glass. These glasses will do what your smart phone will do only without having to hold anything…you actually see your options at the side of your view. You can get directions, send and receive texts, make calls, schedule tasks and even share your view with another person. It's a really exciting idea…especially if you love technology. But the actual product is easily years out from becoming a reality. Was Google wise to release an idea so early? And should startups do the same?Newspaper Attacks UK Government For Its 'Closeness' To Google
May 19, 1:39PM
UK tabloid newspaper The Daily Mail, has decided to raise the issue of Google's influence on the UK government, after uncovering the fact that Conservative party ministers have held meetings with Google an average of once a month since the General Election two years ago. There have been 23 meetings between Tory ministers and Google since June 2010, with Prime Minister David Cameron meeting Google three times and George Osborne - who as Chancellor of the Exchequer is supposed to meet with business leaders - four times in two years. The story needs to be a seen in a wider context. The Conservatives (as has the Labour party during its tenure) have recently come under fire for having too close a relationship to another powerful entity, News Corporation. A huge inquiry into Press standards has in large part focused on the ties between Rupert Murdoch's media giant and the Conservatives. But what the report buries way down in the article, is the number of times the newspaper itself has met with the Government. A Google spokesperson told us: "It's absolutely right that governments speak with companies about issues that affect their citizens. The British Government makes the list of those meetings publicly available - including the Daily Mail's 34 meetings over the same period." In other words, the Daily Mail has met with the Government almost one and a half times a month (on average) since they entered office - that's quite a bit more than Google has. It's likely those were high-level meetings, not editorial ones.SpaceX's Historic Launch Aborted Less Than A Second Prior To Launch
May 19, 12:31PM
"Entering terminal count autosequence. 60 seconds to engine fire. #DragonLaunch," Tweeted Elon Musk as his space company was less than a minute away from it's historic flight. But the launch didn't happen. Nothing happened as Long-time NASA commentator George Diller counted down the seconds, "3..2..1......We've had a cutoff. Liftoff did not occur." Musk tweeted 11 minutes later at 5:06am EDT, "Launch aborted: slightly high combustion chamber pressure on engine 5. Will adjust limits for countdown in a few days."Hyperlinks Are Dumb And Bleeding Money; How To Ensure Yours Aren't
May 19, 9:00AM
When an email hits our inbox, we know not only who it's from but their entire web imprint. LinkedIn can point out the profile of the woman you interviewed for a sales role last week and the gentleman you spoke with earlier in the year at a conference. And rest assured that the dining room set you checked out over the weekend at CrateAndBarrel.com will haunt your online experience for the forseeable future. Data -- its collection and manipulation at scale -- has revolutionized how we interact online. Homepages, banner advertisements and what we see in our Facebook timeline are all tailored-to-fit the reader, and we don't give it a second thought. But the hyperlink, the key feature that distinguishes hypertext from text has remained largely unchanged since Sir Tim Berners-Lee invented the web.Personalization Is Not A Feature
May 19, 6:00AM
We've all watched from the sidelines as companies have come out in a burst of glory, and then, two years later, spent their venture capital, lost their user base, and failed to monetize. This begs the question - what are the factors that drive a company's survival, differentiate it, and ultimately make it a winner? In today's online world, personalization is increasingly making or breaking companies. The companies that win are the ones making personalization a key company value – not just a feature. In the early days of the web, consumers were happy just to gain access to information. However, as technology became more sophisticated, and as more consumers and companies came online, we quickly moved out of the access age and into a state of information overload, often leaving consumers frustrated and confused. Companies that helped consumers cut through the clutter to reveal relevant information had a critical and sustainable competitive advantage in their respective areas. The concept of relevance is critical to the success of Google, for example.Real Tech Alert: Elon Musk's SpaceX Falcon 9 Ready For Takeoff To International Space Station
May 19, 5:41AM
SpaceX, the private space exploration company founded by PalPal and Tesla Motors co-founder Elon Musk, is ready to boldly go where no private company has legitimately attempted to go before: The International Space Station. (Live video of the rocket at Cape Canaveral in Florida is embedded above.)ClarityRay Battles Ad Blockers With $500K In Funding
May 19, 2:06AM
Some of you are probably reading this post with ad blocker right now — and to be honest, I don't blame you. Sure, there's the occasional amusing or genuinely useful ad, but not terribly often, so why not install a plugin and avoid the whole mess? Of course, those ads make money, so if ad blockers become widespread enough, it could be a real problem for online publishers (who have enough problems already). Israeli startup ClarityRay says it's not something looming in the misty future — it's happening now, and it's only going to get worse.Study: Twitter Sentiment Mirrored Facebook's Stock Price Today
May 18, 11:48PM
Facebook's IPO was obviously the single most discussed topic on Twitter today. The good folks over at social media data platform DataSift monitored what Twitter users were saying about the IPO throughout the day and came up with some interesting conclusions. Turns out, the ups and downs of how Twitter's users felt about the stock pretty much mirrored the price of Facebook's stock as the day progressed.Facebook Reveals How Much Stock Each Bank Got, Morgan Stanley Nabbed $6 Billion Worth
May 18, 10:28PM
Just after the markets closed on its first day of public trading, Facebook amended its S-1 with a complete prospectus detailing how much stock each underwriter got to sell. Morgan Stanley, the lead-left bank, received 162.1 million shares ($6.15 billion worth) followed by J.P. Morgan with 84.8 million ($3.22 billion), and Goldman Sachs pulled down 63.1 million shares ($2.4 billion).David Kirkpatrick On What The 'Facebook Effect' Could Be Post-IPO [TCTV]
May 18, 10:27PM
Mark Zuckerberg's remote ringing of the opening bell and Facebook's initial stock trades were a bit anti-climactic in person at the NASDAQ Marketsite in New York City, as we've written -- NASDAQ is a digital exchange after all, so there's not too much to see visually. But being there was still a great opportunity to talk all things Facebook with David Kirkpatrick, the NYC-based founder of Techonomy, Fortune Magazine alum, and best-selling author of the book "The Facebook Effect -- The Inside Story Of The Company That Is Connecting The World." So we were happy to have Kirkpatrick join TechCrunch TV for an interview on the floor of the NASDAQ Marketsite.GameStop To Sell SIM Cards
May 18, 9:39PM
GameStop is hurting. Same store sales fell 5%-11% and revenue was down 17% to $2 billion. Profit fell to $72.5 million. Arguably, those are still huge numbers and presumably a new console refresh should push the company out of the doldrums. But what the company has just launched - a new MVNO called GameStop Mobile - is almost inexplicable. GameStop Mobile is, in short, an unlimited data and voice offering for $55 a month (down to $20 a month for pay-as-you-go plans.) Gamestop is just selling SIM cards and service and is running on AT&T's network with some notable dead spots.These 3D Printer Trading Cards Are What Kids Will Swap In The Future
May 18, 9:03PM
While, arguably, you’re not going to convince many kids to give up their Topps or Pokemon cards for these things, it’s nice to know they exist. They’re 3D Printer trading cards featuring some of the best 3D printers in the world. You got your Makerbot Replicator, your UP! Printer, and your Printrbot Plus. You got stats on there, a little trivia, some pricing information and then you can trade with your friends (“Awwww man, I need that Reprap clone!”) You can check them all out here or see them in person at Maker Faire in SF this week. Sadly, they’re not actually printing these things but if they did I’d totally buy a pack. The impetus? They came to creator Shawn Wallace in a dream: I had a dream that I found a box of 3D Printer Trading cards from 2012 at the Seekonk Speedway Flea Market. When I awoke I realized that might be a good way to introduce some of the 3D printer makers who will be exhibiting at the Maker Faire Bay Area next week. I'll be posting these all week in no particular order; collect them all!Facebook's Acquisition of Karma Brings Mobile Commerce, App Monetization Prowess
May 18, 8:32PM
Facebook has just acquired mobile commerce startup Karma, which makes apps for gifting friends and family. The terms of the deal are undisclosed but 16 employees of the startup will be joining Facebook. The purchase will help Facebook build up monetization prowess on mobile platforms -- an area that it had said it's admittedly weak in. The price was not disclosed. With the deal, Facebook gets two extremely experienced leaders in building and monetizing mobile apps. Karma's chief executive Lee Linden and its co-founder Ben Lewis were behind Tapjoy, a company that became a huge force in distributing and making money from mobile games. Both he and Lewis were product managers at Google and Microsoft. Linden and Lewis have known each other since they were kids and have been building companies together for a couple years.Bankers Got Too Aggressive With Pricing Facebook As They Struggled To Keep Shares Above $38
May 18, 8:31PM
The underwriters of Facebook's $16 billion debut on NASDAQ fought to the finish to keep the company's shares above last night's final price of $38 a share. Shares closed at $38.23 today. Sources tell us that the syndicate of banks underwriting the deal have been putting in buy orders to keep its price afloat. For Facebook itself, it's actually a great outcome as the company didn't leave any money on the table. But bankers on the wealth-management side of the underwriters are sure to be unhappy. Plus, the company's tepid premiere is killing the performance of tech stocks across the board. Basically, what we hear is that the underwriters including Morgan Stanley, JPMorgan and Goldman Sachs, got too pushy in the final days before the IPO about pricing. Earlier this month, the company was slated to open at a $28 to 35 price range, but that range was pushed up to $34 to 38 a share. Then Facebook priced at the very high end at $38 last night. "The only thing keeping it at $38 are support mechanisms," a source tells us. "There just wasn't the institutional investor demand that people thought there would be." They added that about 20 percent of buying orders seem to be coming from retail investors (e.g. regular people), which is "unprecedented."Gillmor Gang Live 05.18.12 (TCTV)
May 18, 8:04PM
Gillmor Gang - Gabe Rivera, John Taschek, Robert Scoble, Kevin Marks, and Steve Gilmor. Recording has concluded.Facebook IPO Day: The Scene At NASDAQ in NYC's Times Square [TCTV]
May 18, 6:56PM
In case there was any confusion after Facebook's eight years in business and its recent geographic expansions, it was cleared up today: Facebook's home and heart lies in Silicon Valley. TechCrunch TV saw that first-hand this morning at NASDAQ's Marketsite in New York City's Times Square. We were on hand there for the ringing of the NASDAQ opening bell, but as expected, Facebook's founder and CEO Mark Zuckerberg took advantage of the option to ring it remotely from his company's Menlo Park, California headquarters.TC/Gadgets Webcast: The Avengers, Nerf, And Kickstarter Tips
May 18, 6:52PM
Is The Avengers worth your money? Do the disc-blasting Nerf guns leave a welt? How do you pull a Pebble and rein in $3 million on Kickstarter? In this week's TC/Gadgets webcast, we answer all this and more.China's Tencent To Restructure Into Six Groups, Here's Why
May 18, 6:49PM
China's Internet juggernaut Tencent announced today that it would undergo a restructuring of its business units into six groups. Ren Yuxin was also named as the new chief operating officer and will head up the media and social-networking groups. The six groups include:Microsoft Announces Its Back-To-School Promotion: Buy A PC, Get A Free Xbox
May 18, 6:20PM
Microsoft, just like Apple, usually runs a major back-to-school promotion every summer that is meant to give students (and their parents) some extra incentives to buy a new computer. The company's just-announced back-to-school deal for the U.S. and Canada is pretty much the same as last year's. A year ago, Microsoft gave students who bought a new PC and Xbox 360 and this year it's doing exactly the same.DIY Doorbell Will Send Pictures Of Your Guests To Your iPhone
May 18, 6:12PM
Say you’re a misanthrope and you’re afraid of humans. What to do? Well, you could cower in the dark when people ring your doorbell or you could laugh derisively at their smug faces in the screen of your iPhone. I’m going for the derisive laughter. This DIY Arduino project involves a simple circuit, a webcam, and a few API calls to PushingBox to enable a truly enjoyable derisive experience. The system works by pushing images grabbed by the webcam through PushingBox to an app like Prowl or Pushme.to. When the doorbell is pressed, it sends a serial signal to the Arduino board which in turn notifies the various services. The webcam picture then gets sent over to you so you can decide whether to let whoever is outside in. It’s probably a little more complex than it needs to be, but if you’re totally into watching the world pass you by it’s a great solution and a fun weekend project. Project PageIf at any time you'd like to stop receiving these messages, just send an email to feeds_feedburner_com_techcrunch+unsubscribe-hmdtechnology=gmail.com@mail.feed2email.net.
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