Tuesday, February 23, 2010

Apple earns 5.5 percent total market share in France


Apple had a great holiday sales quarter in the US and now research firm Gartner is reporting similar good news from Europe. Specifically, Apple shipped 182,000 machines in the fourth quarter of 2009, giving it a 5.5 percent total market share in France. It should be noted that Apple didn't reach the top five in any other European country.




Overall PC sales declined throughout Europe in 2009, while Mac sales in the U.K. increased from 3.8 percent in 3Q 2008 to 5 percent in 3Q 2009. Gartner attributed the increase partly to the "halo effect." That's the common term for increased sales of Macs from PC owners who have purchased iPods or iPhones and find that they love the design and ease of use of the Apple devices.



The only manufacturer to out-perform Apple's growth in Europe during 2009 was Acer, which saw 35.5 percent growth.



Currently there are two Apple retail stores in France: Apple Store Odysseum in Montpellier and Apple Store Carrousel du Louvre in Paris.